E-Commerce
Start Date: November 17 2009
End Date: November 19 2009
Time: 6:00pm - 9:00pm
Fee:
Venue:
McKimmon Conference and Training Center
1101 Gorman Street
Raleigh, NC  27695
919.515.2277
Course Overview:

E-Commerce

Why you should attend: This class discusses the theory of e-commerce for web designers. You will explore online business models, e-commerce business plans and other aspects of e-commerce web sites design. Also included is the basis for planning an e-commerce web site providing key information for web site designers.

Suggested Prerequisites:  XHTML 1, XHTML 2, Web Design Level 1 or equivalent knowledge

Attend and You Will Learn

Lesson 1: Introduction to E-commerce

  • Web Site business models
  • E-commerce vs. Brick and Mortar

Lesson 2: Web Site Business Plan

  • Web Site objective
  • Web Site financial plan and budget
  • Web Site marketing plan
  • Web Site advertising plan

Lesson 3: Target Market

  • Understanding the target market concept
  • Defining the target market
  • What the target market definition means

Lesson 4: Web Ethics

  • Ethics of business
  • Return policies
  • Privacy policy

Lesson 5: Legal Issues

  • Web design legal issues
  • Trademarks
  • Copyrights
  • Patents

Lesson 6: Marketing and Advertising

  • Marketing
  • Advertising

Lesson 7: E-commerce Customers

  • How to find customers
  • How to keep customers
  • Value added Site
Schedule: